While many big surf brands have been affected by the sluggish economy in the last year or so, one major brand is showing no signs of slowing down.

Hurley once again is teaming up with another core surf, skate and snowboard shop.  This time the action sports giant is opening a store inside ZJ Boarding House in Santa Monica.

This weekend there’s a huge Grand Opening party at the new Hurley Store.  There will be live music, drinks, food, and plenty of prizes. 

If you purchase any goods from the store you’ll also get a FREE “Drifter” tee, the new Rob Machado, Taylor Steele movie. 

The band MK and the Gentlemen will also be jamming from 2 to 3 p.m.  Everyone is invited, it’s FREE and all ages are welcome.  For more info. check out,zjboardinghouse.com/zjhurleystore.html.

When: Saturday, November 21st 12 p.m to 6 p.m

Where: ZJ Boarding House 2619 Main Street, Santa Monica

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