I had a story that came out today in the Marketplace section today about six industry leaders who have teamed up for an effort to help the environment.

As the world in the past few years has become more environmentally-friendly, six major surf industry leaders have caught the wave of consumer-conscious buyers, teaming up for “Project Blue,” an initiative that draws otherwise competitors together for a cause: to help keep our oceans clean.

Each of the companies (Billabong, DAKINE, Electric, Nixon, O’Neill, Reef) have set aside specific products, and with each item sold $2 of the purchase goes to San Clemente-based Surfrider Foundation. This year, Project Blue is on track to make $100,000 from the sales to go to the non-profit.

“This is something that is near and dear to my life. It’s the responsibility of every surfer to protect the environment,” said founder Vipe Desai. “Our industry cannot survive without a healthy ocean. We are all in it together.”

To read more about how the effort started and what each company is doing it help, check out a story I wrote here.

And check out this video that aired on Daybreak OC about Project Blue here.