One of Hollywood’s A-list Stars is starting his own surf apparel line.  Matthew McConaughey who’s often times photographed hanging at the beach or even riding waves has decided to design his own line of surf inspired clothing.  It’s called j.k. livin, after his production company, “Just Keep Livin.”  The clothing line will be made up of mostly T-shirts and surf trunks, with a few speciality items.   The new line will be available summer 2008.  To check out j.k. livin clothes go to www.matthewmccconaughey.com

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